The best way to predict the future is to create it. ā Peter Drucker
What the planet needs
The world needs economic projects that put the planet and its biodiversity first. Projects that prosper social justice while being profitable. Adapt your current products or services to what the planet needs. Some essential and ambitious projects include:
- regenerating agricultural land and biodiverse wetlands
- reforesting the right places with the right trees
- restoring the oceans, the source of life
- making marine ecosystems more resilient
- building climate resilience for the billions who are in harm’s way
- providing sufficient, reliable and affordable electricity to the billions who lack it
- providing the materials, products, and services we need within a circular economy.
Your company is in a race to the top. The first low-carbon companies in your industry will claim market leadership. The laggards risk markets shrinking and disappearing altogether.
You might feel uncertain about how to compete in this new sustainability market. But remember, you can predict the future.
Ā Join in the #GSSChallenge. This week’s theme is “What resource are you protecting?”
