Enhancing your organization’s competitive advantage
When your organization puts the planet and people first, it gains a competitive advantage. This competitive advantage is like allowing your organization to drive in the high occupancy vehicle lane; in the fast lane on highways.
– opening doors to new markets
Your low-carbon organization will have more buyers interested in your low-carbon products – products that are more attractive to buyers. Your buyers might not be asking for your carbon footprint now. They soon will be.
If you are slow to decarbonize, you risk being overlooked for a lower carbon footprint alternative. Existing customers might not choose your products anymore. New customers won’t be interested in your company.
Another way to describe low-carbon products is to say they are products with a lower carbon intensity. That is lower GHG emissions per unit of production or sometimes dollars.
The fossil fuel industry and government with a lower carbon fuels incentive programs (for example, Canada, Alberta, BC and California) are all over the approach to lower carbon intensity. The building sector is increasingly looking at lowering embodied carbon emissions.
Don’t wait, get lowering now
Join in the #GSSChallenge. This week’s theme is “What is one of your sustainability goals?”
