Enhancing your organization’s competitive advantage
When your organization puts the planet and people first, it gains a competitive advantage. This competitive advantage is like allowing your organization to drive in the high occupancy vehicle lane; in the fast lane on highways.
– an enhanced reputation (brand)
Your low-carbon organization will build a strong reputation and a strong brand by applying the Radical Sustainability model. I’m talking about being a clean energy supplier, a local raw material supplier, a low embodied carbon producer of widgets. Even being a service provider with a low carbon footprint.
The world’s marketplace is looking for the Patagonia of widget makers.
You might have seen Apple’s advertisement with “Mother Nature”. Whether you think it was good or bad advertising is missing the point. The point is Apple thinks its buyers (you and I) think sustainable products are important.
Dating myself, the Body Shop is the first organization I recall that associated its products with sustainability back in the1990s or so.
I recall an interview with the Chairman of Royal Dutch Shell – decades ago. When asked abut Shell’s most valuable asset, he quickly said: “our brand”. A good reputation or brand will, excel you into the fast lane. What are you waiting for?
Join in the #GSSChallenge. This week’s theme is “What is one of your sustainability goals?”
